Join us at the 2025 Whole Vine Festival, happening November 1 at Fresno State University!
Join us at the 2025 Whole Vine Festival, happening November 1 at Fresno State University!
At The Whole Vine Festival, you’ll have the chance to taste, learn, and experience everything that makes the San Joaquin Valley so unique – from the sweetest table grapes and raisins-nature’s candy, to the most complex and nuanced wines.
What is more beautiful than a Vineyard? And did you know that the San Joaquin Valley is the only region in the USA to grow Table Grapes, Raisin Grapes and Wine Grapes in one region? We are the #1 producer of Grapes in the USA. Our sun-kissed climate and fertile valley provide the best growing environment for these delicious grapes.
At the festival, you’ll be saturated with everything grape! Samples! Samples! Samples! And, the Kids Zone will connect kids with how things grow and to our amazing Agricultural Industry. Plus, Live Music, Artisans, Cultural Arts, Food Trucks, Wine Garden – ALL LOCAL from the beautiful San Joaquin Valley. Bring your lawn chairs or a blanket and sit awhile, enjoy your community and celebrate the Valley’s ‘Grape-ness’!
The Whole Vine Festival began with one woman’s promise.
When Vickie Goudreau moved from Pismo Beach to California’s Central Valley, she
didn’t come by accident. It was a business decision that meant leaving the ocean for farmland… the coastline for the unknown. She had her doubts, she’d heard the comments that weren’t so kind about Fresno, the Valley heat, and the long stretch of Highway 99. But before packing a single box, she made a choice that would change everything:
“I will love the Central Valley. I will seek its good. I will be solution-minded regarding its problems. And I will never speak angst against it.”
That decision — to love before feeling — became the seed that grew into something
far greater. When the move finally happened, what she found wasn’t what she expected.
Again and again, people from every walk of life spoke poorly of the Valley, often comparing it unfavorably to beach cities. That realization sparked a deep question:
“What happened to cause this?” And more importantly,
“What can be done to change it?”
Out of those questions, a movement began. A few friends gathered and started to
pray for a way to restore pride, belonging, and hope in the hearts of Valley residents.
Because anything loved has the best potential of becoming beautiful. The answer came in the form of a celebration! One that could remind people of the beauty, abundance, and greatness of their own home. A festival that could shift the narrative, not through argument, but through joy. And that’s how the idea for the Whole Vine Festival was born.
Why grapes? Because grapes tell the story of the entire Valley. The San Joaquin Valley
is the only region in the nation that produces table grapes, raisin grapes, and wine
grapes — all in one place. From the farmer’s field to the family table, grapes reflect
who we are and what this region can produce. They’re beautiful, versatile, and woven
into the fabric of our economy, culture, and identity.
The name — The Whole Vine Festival — came from a farmer’s daughter who saw that table grapes, raisin grapes, and wine grapes included everyone in the celebration.
Conversations turned into action. Partnerships formed with Fresno State and local
leaders who shared the vision of a festival that would help transform how people see
the Valley — from something to leave behind to something to be proud of.
Today, the Whole Vine Festival stands as a living act of love: A community-wide
celebration of everything that makes the Central Valley extraordinary. Every farmer,
artist, musician, and maker who participates contributes to a shared purpose: to remind us that this region is worth celebrating, protecting, and passing on. Because when a place is loved, it blossoms.
“When I first made that promise — to love the Valley and seek its good — I
had no idea how deeply it would take root in me. Over the years, I’ve seen
this place not just as farmland or freeways, but as a living story of
resilience, faith, and beauty.
The Whole Vine Festival is more than an event; it’s a reflection of what
happens when people choose to believe in where they are planted. My
hope is that everyone who comes will leave with a little more love for this
region, and a deeper pride in calling the Central Valley home.”
— Vickie Goudreau, Founder, Whole Vine Festival
We couldn’t make this festival happen without the support of our amazing Founders, Builders, and Growers. Get to know the businesses and organizations that are helping to bring the best of the San Joaquin Valley to you. These esteemed organizations have played a pivotal role in the Whole Vine Festival, standing as pillars of support for all things grapes, raisins, and wine. As founding supporters, these organizations have etched their names into our history, forever recognized as visionaries who wholeheartedly believed in our cause and stepped forward during the festival’s nascent stages. With gratitude, we acknowledge the profound impact of these organizations, as they continue to inspire and guide us on this remarkable path.
Bring your family, enjoy samples of grapes and raisins and other foods made with them. Wine enthusiasts will be delighted with Central Valley wineries showcasing their craft. Check out how Agriculture is employing highly technical advancements. Everything about the Whole Vine Festival celebrates the beauty and bounty of the San Joaquin Valley.
The California Table Grape Commission is an esteemed organization representing California’s table grape growers and shippers. It’s primary purpose is to maintain and expand markets for fresh California grapes and to create new and larger intrastate, interstate, and foreign markets. Through strategic marketing initiatives, educational campaigns, and research advancements, it aims to increase awareness and prompt purchase of Grapes from California, and seeks innovative ways to grow a healthy product in a fruitful and efficient manner. The commission’s dedicated efforts support growers and contribute to the sustainability of the table grape industry in California’s Central Valley.
The California Table Grape Commission (commission) is committed to supporting the Whole Vine Festival mission to celebrate the San Joaquin Valley’s table grape, raisin, and wine industries. The commission appreciates the vision of the Whole Vine Festival advisory board and its goal of showcasing these world-leading industries via a family-friendly annual event that draws from the state, country, and world.
The commission is the promotional, educational, research, and issues management arm of the California fresh table grape industry. Table grapes are grown on approximately 90,000 acres in California, which supplies approximately 99 percent of the U.S. production.
On behalf of the California table grape industry, the commission is honored to be a Founding Supporter of the Whole Vine Festival and pledges to collaborate annually to facilitate event success.
American Vineyard Magazine: Proudly informing wine, raisin, and table grape growers since 1992, American Vineyard reaches more grape growers & PCAs in California and the U.S. than any other agricultural media with annual grower expos, monthly print publications, weekly video reports, and daily online news. With an editorial focus on grape growing practices, ag tech innovations, and news in the wine, juice, raisin, and table grape industries, American Vineyard is the only publication that covers the entire grape industry. Subscribe to receive American Vineyard Magazine for free today, and advertise to reach thousands of grape growers & PCAs.
The Raisin Administrative Committee is a notable organization overseeing the raisin industry in California. They play a crucial role in promoting and managing the production, marketing, and quality standards of California raisins, ensuring their continued success in the market.
AgWest Farm Credit, CoBank, and Fresno Madera Farm Credit are cooperatively-owned lending institutions providing agriculture and rural America with a dependable source of credit. We specialize in financing farmers, ranchers, farmer-owned cooperatives, rural utilities, and agribusinesses.
Farm Credit offers a broad range of loan products and financial services, including long-term real estate loans, operating lines of credit, equipment and facility loans, cash management, and appraisal and leasing services…everything a “growing” business needs.
Sun-Maid Growers of California
Headquarters: Fresno, CA
Industry: Consumer Package Goods, Organic Baby Food, and Kids Snacks
Founded in 1912, Sun-Maid Growers of California is a farmers’ cooperative of nearly 500 grower families with vineyards in California’s Central Valley. Sun-Maid products have been timeless and trusted go-to snacks for generations. While some things have changed, Sun-Maid’s ingredients haven’t—they’re real, minimally processed and consistently good. Within the past year Sun-Maid has expanded its portfolio of products beyond dried fruit to organic baby and toddler foods with the addition of the Plum Organics business; further continuing its mission to bring healthy foods for future generations.
We invite you to join us as a valued sponsor of 2025 The Whole Vine Festival and be an integral part of celebrating the extraordinary world of grapes, raisins, and wine.
